Build a segment
Combine groups, tags and contact fields.
Bought twice this year
Segment: VIPs
Smart segments
Send the right offer to the right people.
Build segments from groups, tags and custom fields, leave out the people a message doesn’t fit, and use them in broadcasts and automations.
- Groups, tags & custom fields
- Exclude segments
- Use in broadcasts and automations
85%+messages readWhatsApp is opened, not filtered
3xmore engagementthan traditional follow-up channels
24/7replies, no extra hiresthe chatbot answers the common questions
~20 minto go liveconnect the number and send the first message
Everything it can do
Target by anything you know.
Combine any of these rules, include or exclude, and use the segment in campaigns and automations.
01Who they are
- Contact fieldsName, city, plan, birthday or any custom field.
- Groups and lead sourceWhich group they are in and where they came from.
- CRM dataFields synced from your CRM or store.
02What they did
- Campaign historyReceived, read, clicked or ignored a campaign or template.
- Link clicksClicked a tracked link, by type.
- MessagesSent you a message, chatted with a bot or an agent.
- AutomationsIn a follow-up, welcome journey or chatbot, and how far they got.
03What they bought or booked
- Purchases and cartsOrdered, abandoned a cart, by product, amount or status.
- BookingsBooked, completed, no-show or cancelled, by event or room type.
- ConversionsConverted from a campaign, by conversion type.
- Delivery healthLeave out numbers that keep failing, to protect your rating.
- Random sampleA sample of a segment, for testing an offer first.
- Segments of segmentsReuse one segment inside another.
What runs on its own
Fewer messages. Better results.
The smart segments flows teams switch on first. Each one starts from something your customer does.
Exclude
Leave out people who just bought or opted out of offers.
Bought last week
Excluded
Use it anywhere
Target broadcasts and automations at the segment.
New collection
Sent to VIPs only
Built from
Plugs into what you already use.
The data you already have on each contact.
See which plan includes what →- GroupsLists you already have
- TagsLabels from chats and flows
- Custom fieldsCity, plan, birthday…
- ExclusionsWho should not get it
Why teams choose it
Built for how you actually work.
01
Live in days, not months
Ready-made templates and a simple flow builder get your first messages to customers out fast.
02
No-code automation
Your team builds and tweaks flows by drag and drop. No developers needed.
03
One shared inbox
Everyone on your marketing team replies to customers from the same WhatsApp number.
04
Analytics that matter
See who read, who replied and what converted, so you double down on what works.
05
Help when you need it
Onboarding and best practices, so your first flows go live smoothly.
06
Policy-friendly by design
Opt-in and consent are built in, so you grow without putting your number at risk.
FAQ
Questions, answered.
What smart segments teams ask before they start.
Want to see it for your business?
We’ll walk you through the flows above on a quick call, set up the way you work.
Or write to us →What can I segment by?
Groups, tags and custom contact fields.
Can I exclude people?
Yes. Choose segments or groups to leave out of a send.
Where can I use segments?
In broadcasts and automations.
What does each message cost?
Meta charges per message: in India about ₹0.86 for a marketing message and ₹0.11 for a utility message such as a reminder or an update, plus 18% GST. We add 0% on top; your plan is the only fee from us.
Will my WhatsApp number get banned?
Bans come from unofficial tools and from messages people did not agree to receive. You send through Meta’s official API with approved templates, and opt-in is built in, which keeps you within Meta’s rules.
How quickly can we go live?
About 20 minutes for most teams: connect the number, import your contacts and send the first message. We help with your Meta Business Portfolio, the blue tick application and your first templates.
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