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WhatsApp pricing calculator: know your bill first.
Meta charges per delivered message, by country and message type. In India, that is ₹0.8631 for marketing and ₹0.115 for utility, authentication or service. Add your numbers to see the monthly bill.
Your estimated Meta bill
— / month
— a year · — per message on average
Get started at Meta’s rate
Estimate at Meta’s list rates in effect from 1 October 2026, before volume tiers. Return uses an 86% read rate, our average across campaigns, and assumes 2% of readers buy.
Marketing—
Utility—
Authentication—
Service—
GST 18%—
UpScaleUp.io markup
0%
A 10% markup on this bill would cost you — a year.
Orders to cover this bill
—
—
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Meta sets the rate. You decide what you send.
Every platform pays Meta the same price. What changes your bill is how much you add on top, and how many messages you waste.
Pay Meta’s rate, nothing more
We add 0% to every message. Your only charge from us is the plan, so your bill stays the one in this calculator.
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Marketing messages cost the most. Segments let you send each offer only to the people likely to want it.
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Campaign reports put Meta’s cost next to the replies and revenue it brought in, so you know which sends to repeat.
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Rate card
WhatsApp message rates by country.
Meta’s list rate per delivered message, in effect from 1 October 2026. Utility, authentication and service cost the same in every market.
Showing rates in USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0618 | $0.026 | $0.026 | $0.026 |
| Bangladesh | $0.0732 | $0.0037 | $0.0037 | $0.0037 |
| Brazil | $0.0625 | $0.0068 | $0.0068 | $0.0068 |
| Chile | $0.0889 | $0.02 | $0.02 | $0.02 |
| Colombia | $0.0125 | $0.0008 | $0.0008 | $0.0008 |
| Egypt | $0.0644 | $0.0036 | $0.0036 | $0.0036 |
| France | $0.0859 | $0.03 | $0.03 | $0.03 |
| Germany | $0.1365 | $0.055 | $0.055 | $0.055 |
| Hong Kong | $0.0732 | $0.026 | $0.026 | $0.026 |
| Hungary | $0.086 | $0.035 | $0.035 | $0.035 |
| India | $0.0118 | $0.0014 | $0.0014 | $0.0014 |
| Indonesia | $0.0411 | $0.025 | $0.025 | $0.025 |
| Iraq | $0.0341 | $0.0079 | $0.0079 | $0.0079 |
| Israel | $0.0353 | $0.0053 | $0.0053 | $0.0053 |
| Italy | $0.0795 | $0.03 | $0.03 | $0.03 |
| Kazakhstan | $0.0604 | $0.018 | $0.018 | $0.018 |
| Kuwait | $0.0792 | $0.044 | $0.044 | $0.044 |
| Malaysia | $0.086 | $0.014 | $0.014 | $0.014 |
| Mexico | $0.0397 | $0.0085 | $0.0085 | $0.0085 |
| Morocco | $0.0414 | $0.023 | $0.023 | $0.023 |
| Nepal | $0.0732 | $0.0034 | $0.0034 | $0.0034 |
| Netherlands | $0.1597 | $0.05 | $0.05 | $0.05 |
| Nigeria | $0.0516 | $0.0067 | $0.0067 | $0.0067 |
| North America (US and Canada) | $0.025 | $0.0034 | $0.0034 | $0.0034 |
| Oman | $0.0341 | $0.0247 | $0.0247 | $0.0247 |
| Pakistan | $0.0473 | $0.015 | $0.015 | $0.015 |
| Peru | $0.0703 | $0.03 | $0.03 | $0.03 |
| Poland | $0.0366 | $0.0122 | $0.0122 | $0.0122 |
| Qatar | $0.0341 | $0.012 | $0.012 | $0.012 |
| Romania | $0.086 | $0.029 | $0.029 | $0.029 |
| Russia | $0.0802 | $0.04 | $0.04 | $0.04 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 | $0.0107 |
| Singapore | $0.0732 | $0.016 | $0.016 | $0.016 |
| South Africa | $0.0379 | $0.0095 | $0.0095 | $0.0095 |
| Spain | $0.0707 | $0.02 | $0.02 | $0.02 |
| Sri Lanka | $0.0732 | $0.002 | $0.002 | $0.002 |
| Turkey | $0.0109 | $0.0009 | $0.0009 | $0.0009 |
| Ukraine | $0.086 | $0.0298 | $0.0298 | $0.0298 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.0157 |
| United Kingdom | $0.0635 | $0.022 | $0.022 | $0.022 |
| Rest of Africa | $0.0225 | $0.004 | $0.004 | $0.004 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 | $0.0113 |
| Rest of Central and Eastern Europe | $0.086 | $0.0212 | $0.0212 | $0.0212 |
| Rest of Latin America | $0.074 | $0.0113 | $0.0113 | $0.0113 |
| Rest of Middle East | $0.0392 | $0.0091 | $0.0091 | $0.0091 |
| Rest of Western Europe | $0.0592 | $0.0171 | $0.0171 | $0.0171 |
| Other countries | $0.0604 | $0.0077 | $0.0077 | $0.0077 |
Before tax. Last checked 5 November 2026. Meta can change rates each quarter: see Meta’s pricing
FAQ
WhatsApp charges, answered.
What businesses ask about Meta’s bill before they start.
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Or see the plans →How much does WhatsApp charge per message?
It depends on where your customer is and the type of message. In India, Meta charges ₹0.8631 for a marketing message and ₹0.115 for a utility, authentication or service message, plus 18% GST. In the US and Canada, it is $0.025 for marketing and $0.0034 for the rest.
Are WhatsApp replies free?
Not any more beyond the free tier. Since 1 October 2026, each WhatsApp number gets 1,000 free service messages a month, and Meta charges for every reply after that. Eligible government and non-profit organisations are exempt until 31 December 2027.
Do customers pay anything when they message me?
No. Messages from a customer to your business are free. Meta only charges for messages your business sends, and only when they are delivered.
Is there a way to send messages free?
Yes. When a customer messages you from a click-to-WhatsApp ad on the Android or iOS app and you reply within 24 hours, Meta opens a free entry point window, and your messages in it are not charged.
Does UpScaleUp.io add a markup on Meta’s rates?
No. You pay Meta’s rate for every message and we add 0% on top. Our only charge is the plan.
Why might my real bill differ from this estimate?
The calculator uses Meta’s list rates. Utility and authentication get cheaper at high volumes through Meta’s volume tiers, messages inside a free window cost nothing, and some one-time passwords sent across borders cost more. Rates are charged by your customer’s country, so a mixed list needs a blended estimate.
