At a glance
Overview
- 1 Open Home → Analytics for charts and performance lists (data loads when you open the tab).
- 2 Open Home → AI Insights for summaries, questions, and recommendations (upgrade prompt if locked).
- 3 On AI Insights, optionally narrow Data source and Comparison mode before Ask, Generate Summary, or Get Insights.
Step by step
Home Analytics and AI Insights
Analytics works for everyone; AI Insights needs plan access.
Analytics tab
Usage trends, message flow, template performance, and campaign metrics — typically last 90 days / till date (some charts cover last 6 months).
- 1 Usage Trends and Message Flow (last 6 months) with growth %.
- 2 Message Analytics, Status Breakdown (Sent / Delivered / Read / Failed), and Performance Comparison (week/month, best day/hour).
- 3 Engagement Metrics, Contact Growth, Template Performance, Group Performance, Hourly / Daily Patterns.
- 4 Sequence Reports for follow-up automations, and Campaign Performance (View All opens Campaign History).
AI Insights tab
Plain-language summaries and next actions from anonymized metrics.
- 1 Filters: Data source (All, Campaigns, Flows, Bookings, Templates) and Comparison (Till date, week vs week, month vs month).
- 2 Ask the WhatsApp Marketing AI Expert questions, review Q&A History, and use suggested prompts.
- 3 Generate Summary for a one-click overview; Get Insights for recommendations.
- 4 Contextual alerts may also surface on Home Overview when available.
Tips
- Use Analytics for raw trends; use AI Insights for explanation and next actions.
- If AI Insights is locked, Analytics still works — upgrade plans to unlock AI Analytics.
- Example questions: How did my campaigns perform this month?, Which template has the best delivery rate?, Why are some messages failing?