Onboarding Automation

Welcome new contacts with a multi-step Message Sequence (1–50 steps). First message is immediate; later steps use hour/day delays. Requires Onboarding Automation on your plan.

At a glance

Overview

  1. 1 Open Lead Automation → Onboarding Automation → Create Automation (Create Onboarding Automation).
  2. 2 Enter Automation Name. Optional: Target Group, Exclude contacts in these group(s), Tags, and Description.
  3. 3 If a Target Group is selected, optionally Include existing contacts so the first message can send on save for that group.
  4. 4 Keep Stop automation if contact replies checked unless you want the full sequence even after replies.
  5. 5 Build Message Sequence with + Add Message: step 1 is locked at 0 delay; later steps set Delay (Hours) and/or Delay (Days), templates, media, and variables. Create Automation.

Step by step

Set up Onboarding Automation

Create from Lead Automation → Onboarding Automation → Create Automation.

How it runs

Processed about every 15 minutes. Triggered when a new contact is added or matches group/tags rules.

  1. 1 Eligible contacts get Message 1 immediately (0 delay).
  2. 2 Later steps send after the configured delay from the previous message.
  3. 3 If Stop on reply is enabled, a customer reply ends the sequence (Stopped).
  4. 4 Delivery failures retry after 24 hours, then 48 hours; after a 3rd failure that step is skipped and the sequence continues.

Manage Onboarding Automations

Hub list: Your Onboarding Automations. Dedicated index: Onboarding Automations.

  1. 1 From the hub: View, Edit, or Delete. Toggle Active on the Edit screen.
  2. 2 On the detail page review Total Contacts, Active, Completed, Stopped, the Message Sequence, and Activity Logs by step.
  3. 3 Excluded groups block start even if the contact is also in the Target Group.

Tips

  • Keep the first welcome short; space later steps (product tip: often ≥4 days) so you do not overwhelm new contacts.
  • Test with a small group and Stop on reply enabled before enrolling everyone.
  • Personalize templates with contact and custom fields.

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